The power of the adolescent as a consumer has increased as a result of:

Question

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All three factors contribute to the increasing power of adolescents as consumers. The size of the adolescent population means that there are more potential customers in this age group, while the prevalence of student employment gives them greater purchasing power. Additionally, the fact that adolescents save less than any other age group means that they are more likely to spend their money on consumer goods and services.

The Power of the Adolescent as a Consumer Has Increased