In recent years, studies of adolescents' consumer behavior have noted the strong influence teens have over one another when it comes to spending money. Advertisers have taken advantage of Internet sites such as YouTube, MySpace, and Facebook to utilize what kind of marketing?

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Advertisers are using social media platforms to encourage teenagers to share their products or services with their friends, which can create a viral effect and ultimately generate more sales or brand awareness. This type of marketing is called viral marketing.

In Recent Years, Studies of Adolescents' Consumer Behavior Have Noted