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Alice Was a Copy Writer for a Large Advertising Firm

Question 13

Multiple Choice

Alice was a copy writer for a large advertising firm in New York, where she specialized in writing radio ads. She moved to Tulsa, Oklahoma, where she took a job at a much smaller advertising firm. Her new job required her not only to write radio ads for supermarkets, but to write copy for all radio ads, TV ads, and print ads. Sometimes she even had to produce commercials, work with artists, and even meet with clients. Compared to her former New York job, her new job:


A) involves less of a division of labor.
B) shows a decentralization of power.
C) gives her a greater span of control.
D) has become a staff position instead of a line position.

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