Introducing goods that are new or substantially improved is considered what target of innovation?

Question

Quizplus · Accepted Answer

Introducing goods that are new or substantially improved is considered product innovation. Service innovation refers to introducing new or improved services, process innovation refers to improving the methods of producing goods or delivering services, and supply chain innovation refers to improving the coordination and efficiency of the supply chain. None of these directly relate to introducing new or improved goods, which is the definition of product innovation.

Introducing Goods That Are New or Substantially Improved Is Considered