The major psychological influence in a buyer-supplier relationship is __________. It is conceivable that a (n) _________ buyer could force a supplier to eliminate its overhead from the ultimate price. The danger for the buyer is that this so-called good buy may drive the supplier out of business and that this reduction in competition may result in massive price __________ in the long run.

Question

Quizplus · Accepted Answer

Power is a major psychological influence in buyer-supplier relationships. A powerful buyer could force a supplier to reduce prices, potentially driving them out of business. This reduction in competition could lead to price increases in the long run.

The Major Psychological Influence in a Buyer-Supplier Relationship Is __________