Partnerships Move Beyond Special Influence Transactions by Involving Efforts of Both

Partnerships move beyond special influence transactions by involving efforts of both firms to coordinate functional activities. The three tiers listed below show how partnerships can be segmented based on the intensity and duration of the leadership.Tier I partnerships entail short-term, single-function/division coordination.Tier II partnerships extend coordination to integration and encompass multiple activities over a longer time span.Tier III partnerships dilate into "significant levels of operational integration."