___________ is the exchange of goods for goods in full or partial payment of a sales transaction. Progressive companies must participate in ____________ or risk losing market share.

Question

Quizplus · Accepted Answer

Counter trade is the exchange of goods for goods in full or partial payment of a sales transaction. Progressive companies must participate in counter trade or risk losing market share as it can be a way to penetrate new markets, maintain or improve relationships with existing customers, and hedge against currency risks.

___________ Is the Exchange of Goods for Goods in Full