To maintain trust and cooperation between buying and selling firms, reverse auctions should be used carefully.

Question

Quizplus · Accepted Answer

Reverse auctions can sometimes lead to strained relationships between buying and selling firms, especially if the focus is solely on price and not on other factors such as quality, delivery time, and supplier capabilities. Therefore, reverse auctions should be used judiciously and with a focus on maintaining a collaborative relationship between the buyer and seller.

To Maintain Trust and Cooperation Between Buying and Selling Firms