We hear so much about quality that it may come as a surprise that even experts don't agree about how to achieve it. Fortune recently asked the gurus of industrial quality to define it and to assign responsibility for quality.To some, quality is a design matter. It has to do with engineering-both the process technology and product design.To others, quality is an evaluation that utilizes sampling to achieve process control and make certain that inferior quality material isn't shipped from the plant.There is a third view-that quality depends upon perception. This means making a slogan a rallying cry-"Zero Defects" or "Quality is Free."

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The Answer of We hear so much about quality that it may come as a surprise that even experts don't agree about how to achieve it. Fortune recently asked the gurus of industrial quality to define it and to assign responsibility for quality.To some, quality is a design matter. It has to do with engineering-both the process technology and product design.To others, quality is an evaluation that utilizes sampling to achieve process control and make certain that inferior quality material isn't shipped from the plant.There is a third view-that quality depends upon perception. This means making a slogan a rallying cry-"Zero Defects" or "Quality is Free."

We Hear So Much About Quality That It May Come