Purchasing decisions or actions that constitute purchasing strategy are determined by the firm's ___________________________________.

Question

Quizplus · Accepted Answer

Purchasing decisions or actions are affected by both the firm's competitive priorities and its resource capabilities. Marketing initiatives may influence purchasing decisions, but they are not the sole determinant of a firm's purchasing strategy. Therefore, the best choice is E, as it correctly identifies the key factors that shape a firm's purchasing strategy.

Purchasing Decisions or Actions That Constitute Purchasing Strategy Are Determined