Whatever the appeal and promise of integrated supply management, achieving integration is a challenge. The decisions of a ___________________________ manager may maximize utilization of production equipment, yet poorly serve the requirements of the ______________ manager.

Question

Quizplus · Accepted Answer

The production-inventory control (PIC) manager is responsible for managing inventory levels and ensuring smooth production flow, while the marketing manager is focused on meeting customer demand and promoting the company's products. The decisions made by the PIC manager may not always align with the goals of the marketing manager, making integration a challenge. Option A (OPC/financial) may also be a possibility, but it is less commonly seen in supply chain integration challenges.

Whatever the Appeal and Promise of Integrated Supply Management, Achieving