The quality of focus group data is dependent on
A)how representative the sample is.
B)how skilled the moderator is.
C)whether a random sample is used.
D)both a and b

Question

Quizplus · Accepted Answer

The quality of focus group data is dependent on both how representative the sample is and how skilled the moderator is. A representative sample ensures that the data collected from the focus group is applicable to the larger population, while a skilled moderator is necessary to guide the discussion and ensure that all participants have the opportunity to share their opinions and ideas.

The Quality of Focus Group Data Is Dependent on