The value-based pricing approach is to set a cost primarily based on competitors' response after the launch and delivery of the new product or service.

Name: The value-based pricing approach is to set a cost primarily based on competitors' response after the launch and delivery of the new product or service.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The value-based pricing approach involves setting a price based on the perceived value of the product or service to the customer, rather than on the cost or the competition's response.

The Value-Based Pricing Approach Is to Set a Cost Primarily