Which of the following statements about putting together an innovative marketing plan is True?
A) The marketing plan blends the elements of the marketing mix.
B) The marketing plan forecasts the size of the target market and potential sales.
C) The marketing plan includes implementation plans.
D) All of the above.
E) A and B only.

Question

Quizplus · Accepted Answer

All of the statements are true. The marketing plan should bring together elements of the marketing mix (product, price, promotion, and place) to create a comprehensive strategy. It should also include forecasts for the size of the target market and potential sales. Finally, the marketing plan should include detailed implementation plans for executing the strategy.

Which of the Following Statements About Putting Together an Innovative