Regarding the roles of marketers and consumers in improving the macro-marketing system:
A) Marketing managers should not be expected to improve and extend the range of goods and services they make available.
B) Decisions marketing managers make always increase the choices available to consumers.
C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

While marketing managers have a role to play in offering a range of products and services to consumers, it is ultimately the responsibility of consumer-citizens to hold businesses accountable for their impact on the environment and use of resources. By voting for laws that place constraints on these activities, consumers can help shape and improve the overall macro-marketing system. Options A and B are not accurate as marketing managers do have a responsibility to improve and extend the range of goods and services they offer to consumers.

Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing