Regarding capital:
A) Few firms have a separate financial manager who works with top management on major financial decisions.
B) In most firms, different possible opportunities compete for capital.
C) The marketing manager should leave all decisions about a marketing plan's budget to the firm's financial manager.
D) Marketing managers do not consider financial measures as screening criteria when evaluating opportunities.
E) None of the above.

Question

Quizplus · Accepted Answer

Capital is typically a limited resource in most firms, and therefore different departments and projects often compete for it. It is important for marketing managers to consider financial measures when evaluating opportunities and making decisions about budget allocation. While some firms may have a separate financial manager, it is still the responsibility of the marketing manager to work with them on financial decisions related to marketing planning. Therefore, options A, C, and D are incorrect.

Regarding Capital