A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to:
A) read all requisitions very carefully.
B) allocate advertising expense to general overhead.
C) reorganize some of the company`s functional cost accounts to natural accounts.
D) reclassify all natural accounts into functional accounts.
E) None of the above--it is impossible to link the costs of marketing to target markets.

Question

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The Answer of A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to:
A) read all requisitions very carefully.
B) allocate advertising expense to general overhead.
C) reorganize some of the company`s functional cost accounts to natural accounts.
D) reclassify all natural accounts into functional accounts.
E) None of the above--it is impossible to link the costs of marketing to target markets.

A Marketing Manager Who Wants to Calculate the Cost of Marketing