A good marketing plan helps managers make strategic planning decisions and provides a framework for effective implementation and _________________.
A) analysis
B) control
C) organization
D) research
E) supervision

Question

Quizplus · Accepted Answer

A marketing plan not only helps managers make strategic decisions but also provides a framework for effective implementation and control. This is because a marketing plan should have goals, objectives, budgets and timelines that can be monitored and evaluated for effectiveness. Control helps to ensure that the plan is on track and threatens any deviations from the initial plan.

A Good Marketing Plan Helps Managers Make Strategic Planning Decisions