Regarding marketing control:
A) Today's marketing managers have access to more information about the effectiveness of their strategies than in previous years.
B) Fast feedback from the marketplace can be a source of competitive advantage.
C) The marketing manager needs information that is captured as soon as it comes in.
D) Fast feedback is not possible unless the necessary data can be quickly sorted and analyzed.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the statements are true regarding marketing control. Today's technology and analytics allow marketing managers to have access to more information about the effectiveness of their strategies than ever before. Fast feedback from the marketplace can be a source of competitive advantage, but it is only possible if the necessary data can be quickly sorted and analyzed. The marketing manager needs information that is captured as soon as it comes in to make real-time adjustments to their strategies.

Regarding Marketing Control