The sequence of markups firms use at different levels in a channel is referred to as a(n)
A) market sequence.
B) markup chain.
C) markup margin.
D) standard markup.
E) markup channel.

Question

Quizplus · Accepted Answer

The sequence of markups firms use at different levels in a channel is referred to as a markup chain. It describes the increase in price of a product as it moves through the distribution channel, with each intermediary in the channel adding its own markup to the product.

The Sequence of Markups Firms Use at Different Levels in a Channel