The manager of Hot Topics Fashion Shop has concluded that her customers find certain prices very appealing. Customers see prices above or below these levels as roughly equal--and price cuts in these ranges don't increase sales. This seems to call for
A) prestige pricing.
B) bait pricing.
C) leader pricing.
D) psychological pricing.
E) odd-even pricing.

Question

Quizplus · Accepted Answer

Psychological pricing involves setting prices that have a psychological impact, such as pricing items at levels that customers perceive as more attractive or appealing, which aligns with the manager's observation.

The Manager of Hot Topics Fashion Shop Has Concluded That