Which of the following statements concerning "negotiated price" is FALSE?
A) The negotiated price is set by bargaining between the buyer and the seller.
B) Negotiated pricing is not a demand-oriented approach.
C) Bargaining may involve the whole marketing mix, not just the price level.
D) Sellers must know their costs to negotiate effectively.
E) None of the above is false.

Question

Quizplus · Accepted Answer

Negotiated pricing can be a demand-oriented approach, as the bargaining process may take into consideration the buyer's demand and the seller's ability to fulfill that demand at a certain price level.

Which of the Following Statements Concerning "Negotiated Price" Is FALSE