Which of the following is "something of value" that might be offered to FINAL CONSUMERS as part of the "price equation"?
A) Sufficient margin to allow for profit.
B) Trade allowances.
C) Competitive advantage.
D) Branded merchandise.
E) None of the above.

Question

Quizplus · Accepted Answer

Branded merchandise can be seen as "something of value" that is offered to final consumers as part of the price equation because it adds to the perceived value of the product and can encourage consumers to make a purchase. Sufficient margin, trade allowances, and competitive advantage are all factors that influence the price but are not directly offered to the final consumer as part of the price equation.

Which of the Following Is "Something of Value" That Might