A jewelry store advertises a one-carat diamond engagement ring as being discounted 50 percent off the original price of $10,000, for a sale price of $5,000. However, the ring was never put on sale at the original price, and its actual cost to the retailer was only $1,500. This jewelry store could be accused of using:

Question

Quizplus · Accepted Answer

The jewelry store is using phony list prices by advertising a discount from an original price that never existed. This tactic is misleading to customers and can be considered a deceptive sales practice.

A Jewelry Store Advertises a One-Carat Diamond Engagement Ring as Being