Ross Pharmaceuticals' pricing objective is:
A) sales oriented.
B) profit maximization.
C) status-quo oriented.
D) to meet competition.
E) none of the above.

Question

Quizplus · Accepted Answer

The pricing objective of profit maximization aims to set prices at a level where the company can maximize its profits while considering factors such as demand, competition, and cost. This is the best fit for Ross Pharmaceuticals as it is a profit-oriented business, and pricing decisions need to align with their overall goal of maximizing profits.

Ross Pharmaceuticals' Pricing Objective Is