Instead of trying to force consumers to view unwanted ads, marketing-oriented firms should try to do a better job of targeting.

Question

Quizplus · Accepted Answer

By improving targeting, firms can ensure that they are delivering ads that are relevant and interesting to consumers, which increases the chances that they will engage with them willingly. This is a more effective and efficient approach than trying to push ads on people who may not be interested in them.

Instead of Trying to Force Consumers to View Unwanted Ads