Good salespeople try to help customers buy by presenting both the advantages and disadvantages of a product-and showing how it will satisfy the customer's needs.

Question

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Good salespeople understand that presenting only positive aspects of a product can lead to distrust and skepticism from the customer. By presenting both the advantages and disadvantages, they build credibility and trust with the customer and show how the product can meet their unique needs.

Good Salespeople Try to Help Customers Buy by Presenting Both