Dale Jetta sells life insurance. The company provides a list of prospects and Dale starts each sales call by asking the potential customer to explain his or her financial goals. Dale is probably using the

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Dale is using the consultative selling approach, which focuses on understanding the needs and goals of the potential customer and providing personalized solutions that meet those needs. By asking the potential customer to explain their financial goals, Dale is gathering information that will allow him to tailor his sales pitch to the individual's specific needs.

Dale Jetta Sells Life Insurance