The right promotion blend depends on what the firm want to accomplish-so the objective must be clearly defined.

Name: The right promotion blend depends on what the firm want to accomplish-so the objective must be clearly defined.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is true. The promotional mix or blend should align with the objectives and goals of a firm. Clarity of objectives is important to determine the right mix of advertising, public relations, sales promotion, direct marketing, and personal selling.

The Right Promotion Blend Depends on What the Firm Want