When a telemarketer calls a college student on the phone and offers a one-year subscription to BUSINESS WEEK at a 50 percent discount, this is an example of:
A) Personal selling.
B) Mass selling.
C) Publicity.
D) Sales promotion.
E) Advertising.

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a seller and a potential customer, typically through face-to-face communication, over the phone, or via email, to sell a product or service. In this scenario, the telemarketer's call to offer a subscription at a discount is a direct interaction aimed at making a sale, which classifies it as personal selling.

When a Telemarketer Calls a College Student on the Phone