"Sales promotion":
A) can complement a firm's personal selling and mass selling efforts.
B) involves direct spoken communication between sellers and potential customers.
C) is any paid form of nonpersonal presentation of goods or services by an identified sponsor.
D) is "free" like publicity.
E) consists of personal selling and mass selling.

Question

Quizplus · Accepted Answer

Sales promotion refers to short-term incentives to encourage the purchase or sale of a product or service. It can include tactics like discounts, coupons, contests, and special offers. Sales promotion can be an effective way to complement a firm's personal selling and mass selling efforts, as it can provide additional incentives for customers to make a purchase. Options B, C, and D refer to different types of marketing communication but do not specifically relate to sales promotion. Option E is incorrect as personal selling and mass selling are different types of promotion, not components of sales promotion.

"Sales Promotion