Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:
A) Sales management communications.
B) Sales promotion communications.
C) Integrated promotional marketing.
D) Integrated marketing communications.
E) Integrated sales promotion.

Question

Quizplus · Accepted Answer

Integrated marketing communications is the process of coordinating and blending the various promotional activities of a firm to convey a complete and consistent message to its target audience. This includes advertising, personal selling, sales promotion, public relations, and direct marketing.

Blending the Firm's Promotion Efforts to Convey a Complete and Consistent