A stay-at-home mom is watching a "soap opera" on TV when a commercial for a new type of kitchen cleaning product by Procter & Gamble is presented. She considers whether the new product will clean better than her existing cleaning products. In the traditional communication model, the mom is the:

Question

Quizplus · Accepted Answer

In the traditional communication model, the decoder is the person who receives and interprets the message. The stay-at-home mom is the one receiving and interpreting the commercial message, making her the decoder.

A Stay-At-Home Mom Is Watching a "Soap Opera" on TV