Good marketing managers know that:

Question

Quizplus · Accepted Answer

Different audiences may have different backgrounds, experiences, and perspectives, which can affect how they interpret a message. A good marketing manager should be aware of these differences and tailor the message accordingly. A major advantage of personal selling is that feedback can be obtained and noise can be reduced, but it cannot be completely eliminated. Noise in the communication process, such as distractions or misunderstandings, can actually hinder promotion effectiveness. The trustworthiness of the source is an important factor in how receivers evaluate a message, as they are more likely to believe and act on messages from sources they perceive as trustworthy.

Good Marketing Managers Know That