An integrated direct-response promotion is most likely to be effective if:

Question

Quizplus · Accepted Answer

An integrated direct-response promotion that relies on a CRM database to target specific individuals is most likely to be effective because it allows for personalized communication and tailored messaging to specific individuals. This increases the likelihood that the promotion will resonate with the target customer and lead to a response or conversion.  The other choices are incorrect because a promotion can be effective regardless of whether it is used by a nonprofit or for-profit organization, whether other elements of the promotion blend are integrated, or whether it involves one-way or two-way communication.

An Integrated Direct-Response Promotion Is Most Likely to Be Effective