ValCorp will soon introduce a new product, so the marketing manager is having the sales force call on distributors to explain its unique features and how the distributors can best promote it. This illustrates

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The scenario describes a situation where the marketing manager is having the sales force call on distributors to explain the unique features of the new product and how the distributors can best promote it. This approach is characteristic of a "pushing" policy, where manufacturers push their products through the distribution channel by providing incentives, such as sales promotions and personal selling, to intermediaries such as wholesalers and retailers.

ValCorp Will Soon Introduce a New Product, So the Marketing