Regarding opinion leadership, which of the following statements is TRUE?
A) Opinion leaders are easy to identify because people seek them out for advice on all kinds of topics.
B) It is very important to reach the innovators--because this adopter group is the highest in opinion leadership.
C) "Word of mouth" always does the real selling job--so Promotion is not necessary.
D) All of the above are true.
E) None of the above is true.
Correct Answer:
Verified
Q269: Which of the following shows the correct
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Q282: Which of the following is NOT true
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Q288: Which of the following statements about innovators
Q293: A research report shows that a magazine's
Q297: The best way to reach EARLY adopters
Q300: Early adopters, compared to innovators:
A) Adopt a
Q313: Primary demand is
A) the demand for the
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