A firm with a product in the maturity stage of the product life cycle is likely to focus on which basic promotion objective?

Question

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A firm with a product in the maturity stage of the product life cycle is likely to focus on persuading promotion objective. The objective of persuading is to encourage customers to select the firm's brand over competitors by making them aware of the product's unique selling proposition (USP) and benefits. At this stage, the focus is on retaining existing customers, attracting customers from competitors, and maintaining market share.

A Firm with a Product in the Maturity Stage of the Product