Upscale multichannel retailers like Williams-Sonoma use their Web sites to complement their stores (by having the different channels focus on different benefits).

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Williams-Sonoma and other upscale multichannel retailers often use their websites to complement their physical stores, offering customers additional benefits such as online-only products, greater selection, and convenience. This allows them to use multiple channels to reach different customer segments and provide a more seamless shopping experience.

Upscale Multichannel Retailers Like Williams-Sonoma Use Their Web Sites to Complement