The trend toward scrambled merchandising can be explained by:
A) the "Wheel of Retailing" Theory.
B) the fact that cities are getting larger and larger, and it is harder for a retailer to segment the market.
C) growing consumer demand for more service in retail stores.
D) the fact that some retailers have traditionally used markups which seem "too high" to other retailers.
E) the growth of telephone and direct-mail retailers.
Correct Answer:
Verified
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