A producer has a few territories where many big customers are concentrated, but most of its target customers are spread all over the country.
A) The company should use manufacturers' agents in the best territories and sales branches in the others, since good agents won't work the smaller territories.
B) The company should use sales branches everywhere, since it will cost more to use manufacturers' agents.
C) The company will probably have to rely only on manufacturers' agents, since they will only be willing to take the widely scattered markets if they can have the good territories too.
D) The company should use sales branches in the concentrated territories and manufacturers' agents in the others--assuming the concentrated territories are large enough to support sales branches.
E) All of the above are good alternatives.
Correct Answer:
Verified
Q301: A full-service wholesaler in Santa Fe takes
Q303: A manufacturer of which of the following
Q305: Which of the following is NOT a
Q307: A full-service wholesaler in Madrid takes title
Q309: General-line wholesalers are wholesalers that
A) carry a
Q310: The two basic types of merchant wholesalers
Q311: _ are merchant wholesalers that provide all
Q318: Which of the following is not a
Q320: Merchant wholesalers
A) own the products they sell.
B)
Q329: Drop-shippers:
A) are used because it is cheaper
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents