"Place" decisions:
A) may focus on the location of retail stores and wholesale facilities.
B) may focus on the selection and use of intermediaries and collaborators.
C) can be aided by knowing about the product classes.
D) are harder to change than Product, Promotion, or Price decisions.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All of the given statements are true. Place decisions refer to the distribution channels and locations where the product will be sold or made available to the target market. Retail stores, wholesale facilities, selection and use of intermediaries and collaborators, and product classes are key factors to consider when making place decisions. Once these decisions are made, they can be difficult and expensive to change, making them a critical part of the marketing mix.

"Place" Decisions