Licensing, in international marketing,
A) refers to foreign intermediaries agreeing to sell products produced in this country.
B) requires a producer to pay a licensing fee to the country where it wants to sell its products.
C) increases the risk that a company's production facilities will be taken over by the foreign country.
D) means a company selling the right to use a process, trademark, patent, or other right for a fee or royalty.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Licensing means selling the right to use a process, trademark, patent, or other right for a fee or royalty. The other options are either incorrect or incomplete.

Licensing, in International Marketing