Which statement is true about products in the decline stage of the product life cycle?
A) Brand managers should phase-out this product as quickly as possible.
B) A declining product may still be profitable for some time and it might be more appropriate to phase-out this product gradually.
C) Customers will always abandon the declining product immediately if an alternative is available.
D) Phasing-out a product at this time is fairly easy and this strategy will cut future losses.
E) None of the above statements are true.

Question

Quizplus · Accepted Answer

While it may be tempting to phase-out a product in the decline stage quickly, it's important to consider that the product may still be profitable in the short term. Gradually phasing out the product allows for a smoother transition for both the company and its customers. Additionally, customers may not immediately abandon the product if an alternative is not readily available, so it's important to handle the decline stage strategically.

Which Statement Is True About Products in the Decline Stage