National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed description of a new chewing gum and its package. Consumers are then given a survey containing several multiple-choice questions about their attitudes toward the new product, based on what they read in the description. The final survey question asks consumers to indicate the likelihood that they would purchase the product. NFO seems to be conducting a:
A) Market test.
B) Concept test.
C) Prototype test.
D) Sensitivity test.
E) Attitude test.

Question

Quizplus · Accepted Answer

NFO is conducting a concept test, which is a type of survey to evaluate a consumer's attitudes and perception of a new product concept. This is done before the product is launched to determine whether it has a chance of success in the market. The survey questions are geared towards testing the concept, rather than the actual product, which makes it a concept test.

National Family Opinion (NFO) Contacts Several Hundred Members of Its