All of the given statements are true. Family brands can involve several firms if one licenses its brand, and it is common among both producers and intermediaries. Use of family brands can provide customers with cues about the quality of new products and can be efficient, as the brand name will carry over in the firm's advertising.

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Use of Family Brands

Question 174

Multiple Choice

Use of family brands

A) may involve several firms--if one licenses its brand.
B) is common among both producers and intermediaries.
C) can provide customers with cues about the quality of new products.
D) can be efficient, since the brand name will carry over in the firm's advertising.
E) All of the above are true.

Correct Answer: