Sears uses a _______________ brand when it uses the same brand name for several products. In contrast, General Motors, by using different brands for each car line, uses ______________ brands.
A) individual, generic
B) generic, family
C) manufacturer, dealer
D) national, local
E) family, individual

Question

Quizplus · Accepted Answer

Sears uses a family brand when it uses the same brand name for several products. In contrast, General Motors uses individual brands for each car line.

Sears Uses a _______________ Brand When It Uses the Same