Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. It is using ______.

Question

Quizplus · Accepted Answer

An individual brand is used when a company creates a new brand name for a new product line, which is the case with Tru Flavor Preserves being distinct from the Fresh Farm brand.