Food Lion (a large supermarket chain that emphasizes "low prices") sells a dealer brand of frozen green beans. Here,

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Quizplus · Accepted Answer

Since Food Lion emphasizes "low prices," they are likely to give priority to their own dealer brand over similar manufacturer brands, potentially giving less shelf space to the competing brand. This is because they can make more profit by selling their own brand, as they don't have to pay a manufacturer for the product. The producer of the green beans may or may not do advertising, but it is not relevant to the situation. Trademarks can still be used for dealer brands. The price to the consumer will likely be lower for the dealer brand, not higher.

Food Lion (A Large Supermarket Chain That Emphasizes "Low Prices")