Which of the following statements about packaging is TRUE?
A) Better packaging almost always increases total distribution cost.
B) A package should satisfy not only the needs of final consumers but also those of intermediaries.
C) A package doesn't have much promotion impact at retail stores.
D) A good package can aid in the promotion effort, but it's not as effective as advertising.
E) All of the above are true.
Correct Answer:
Verified
Q214: If a firm offers a written warranty,
Q215: If a firm offers a service guarantee,
Q216: Packaging
A) can serve as a useful enhancement
Q217: Product warranties:
A) Must be specific and in
Q218: Good packaging:
A) Can make a product easier
Q220: A "universal product code" (UPC):
A) identifies a
Q224: The text's consumer product classes are based
Q236: _ are products a consumer needs but
Q345: The text's consumer product classes are based
Q355: Consumer product classes are based on
A) the
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